Pinterest Wants You to Break Free from the Algorithm and Define Your Own Style

In a world where endless scrolling often leads to the same recycled content, Pinterest is shaking things up. Their latest campaign encourages users to push past the algorithmic sameness and embrace the power of visual search to uncover a style that’s truly their own.

In a world where endless scrolling often leads to the same recycled content, Pinterest is shaking things up. Their latest campaign encourages users to push past the algorithmic sameness and embrace the power of visual search to uncover a style that’s truly their own.

The campaign created entirely in-house by Pinterest’s House of Creative and directed by the duo Alaska,

was shot in São Paulo and blends practical sets with CGI to deliver a surreal, expressive journey through personal style. It’s not just eye candy; it’s a bold statement about creative self-expression.

So, what’s new?

Pinterest is leveling up how users explore fashion and style, with enhanced visual search features, you can:

• Start with an image instead of words.

• Tap on a clothing piece to discover similar items.

• Use intuitive filters like inclusive skin tone ranges to personalize your journey.

• Shop styles like “collegiate prep,” “moto boho,” “stereo punk,” or whatever vibe you’re into.

As Xanthe Wells, VP of Global Creative at Pinterest, puts it: “We’ve all had those moments where we know the vibe we’re after, but not the words to describe it.”

Pinterest bridges that gap between inspiration and identity.

At the heart of this campaign is a message that goes beyond trends: Style should start with you.

Whether you’re refining your aesthetic or just trying to find “the look,” Pinterest’s tools are built to help you express your truest self, visually, intuitively, and without limits.